Johnny Bake turns the lapsed members, dead leads, and unconverted trials already sitting in your Mindbody, Glofox, or Zen Planner into paying members again — with email sequences built for fitness businesses.
No call required. You get a 5-minute video breakdown of your email funnel — keep it either way.
Most studios pour money into getting new leads while a goldmine sits untouched: years of ex-members and trial no-shows collected by your booking software. They already know you. They already trained with you. Nobody has emailed them in months — or ever.
Everything runs inside the software you already use — no migrations, no new tools, no ripping anything out.
A one-time project that clears the backlog of lapsed members and turns dead contacts into paying members again.
Flat project fee → see pricing
Trial conversion is where studios live or die. We build the sequences that stop new leads from rotting in your inbox.
Project or bundled → see pricing
Churn is continuous — so is this. We own your retention math, month after month, and report it in dollars.
Monthly or quarterly → see pricing
Ads ask you to buy strangers' attention. We monetize an asset you already own — and the numbers are conservative on purpose.
Take a studio with 1,000 lapsed contacts in its CRM. A properly segmented reactivation sequence typically brings 2–3% of them back through the door. Each returning member sticks around for roughly six months on average. Against a flat project fee, that's around a 10x return — from a list that was earning you nothing.
Send us your studio name. We go through your trial funnel and email flow like a real prospect would, then send you a 5-minute video breakdown of what's leaking — and what your list is worth. No call, no pitch deck. Keep it either way.
We scrub and segment your list inside your existing software, write the reactivation sequence, and run it. Two to three weeks later you get a report with names, numbers, and revenue attributed.
Members lapse every month — so reactivation can't be a one-off. On retainer, we run your at-risk saves, rolling win-backs, campaigns, and nurture sequences, and report results in dollars every month.
Email retention is math. If the volume isn't there, we'll tell you — and suggest a lighter option instead of selling you a retainer you don't need.
Mindbody, Glofox, and the rest technically have automation features — that's exactly why this works. The sequences exist but they're unconfigured, unwritten, and unmeasured in almost every studio. We're the ones who actually build them, write them, and prove they made you money.
No. We work inside whatever you already use. No migrations, no new subscriptions, no learning curve for your front desk.
Blasting a stale list would — which is why every project starts with a deliverability scrub and recency segmentation. We warm the list properly instead of nuking it.
Only strategically, and never as the default. Win-back offers are built around low-cost re-entry points — a comeback week, a bring-a-friend pass, a challenge — that protect your core pricing.
Every campaign and every retainer month closes with an attribution report: how many members were reactivated or saved, and what that's worth in dollars. If the invoice isn't a rounding error next to the recovered revenue, we'll be the first to say so.
Flat project fees for win-back campaigns, straightforward monthly retainers, and a performance-only pilot if you'd rather pay per recovered member. Full details on the pricing page.
Reply with your studio name and website. Within a few days you'll get a 5-minute video audit of your email funnel and an estimate of the revenue sitting in your CRM. Free, no call required.
Get Your Free Video Audit